Brisbane, QLD – In a striking example of how real estate strategy directly impacts results, two homes just three doors apart in the same street delivered drastically different sale prices with a staggering $350,000 difference between them.
The home at 37 Clare Place recently sold for $1.97 million, while a similar property up the road achieved an eye-watering $2.32 million. At a glance, both properties offered comparable assets: panoramic views, generous block sizes, and spacious internal layouts. While one had a slight edge in renovations, it wasn’t enough to account for the 17.8% price gap.
How LOYLE’s Sales Method Delivered a Record Result
So what made the difference?
According to Kathleen Luck, Director and Lead Agent at LOYLE, it all came down to representation.
“Agents have forgotten the art of selling,” says Luck. “Since COVID, some agents still operate under the idea that listing a home is enough to sell it in two days. The market has changed, but the approach hasn’t.”
She likens the sales process to the work of a master painter.
“If the surface isn’t prepared properly, no amount of paint will make it look good. Selling a home is 80% prep work. The rest is expert execution,” she says.
The result at 53 Clare Place, represented by LOYLE, is a case study in this approach. Through meticulous pre-launch preparation, marketing strategy, and high-level negotiation, the vendor walked away with significantly more, all in the same market conditions.
Why Smart Brisbane Sellers Invest in Preparation, Not Just Promotion
Luck highlights a growing issue in the industry: agents competing on commission rather than capability.
“It’s become a race to the bottom. You’ve got agents charging 1.8% or 2% and promising the world. But the only way they can make that work is by selling fast and doing less. That’s not a service model… that’s a volume-based business set around reaching company KPI’s.”
She adds that agents offering low fees often skip the groundwork, leaving homes underprepared at launch, this is when first impressions matter most.
“If you’re playing catch-up after launch day, you’re already too late. I can see why some charge a low fee. It’s because they are worth that.”
The takeaway? When it comes to one of your biggest financial assets, cutting corners on commission can cost you far more in the long run.
“Smart sellers know it’s not about spending less — it’s about making more. That’s the LOYLE difference.”
Recently sold at $2.28M – 17 Abderdeen Crt with pool house and elevation on 1,155sqm block.
