Every industry has its quirks and unless you’re working in it, you really don’t know about the deep-seeded truths.
I would love to expose one of them in Real Estate.
Agents (or agencies) could be categories into two areas: VOLUME agents or SERVICE BASED agents.
You can tell a volume agent from how they are motivated – do they use awards nights to be rewarded for selling the most properties (btw, the more they sell in a set period of time, the more commission they get to keep if they are in a franchise). This is just one tell-tale sign. They tend to have an air of competitiveness and feel like there isn’t enough business for everyone. They have KPI’s to motivate them and are often rushing… a lot! They are compared a lot to their peers to internally motivate.
A service based agent traditionally can have no franchise fees to worry about. Their focus is on the quality of the agent and motivating them with upskilling and ensuring they are well supported in their role to clients. They are motivated not by the total number of sales they make, but rather the individual result around each house and that internal gratification. They are usually less time poor as they travel with less stock. These are the ones you’ll see working as a collective team, no one person is the star, but they tend to have a common interest which is the client and result.
Let me know what you think, drop me a line.
Kathleen
Sales Director
Kathleen co-founded LOYLE with her partner Stephen after spending two decades building a reputation entirely on word of mouth. She brings firsthand knowledge of real estate success and an honest, grounded approach shaped by years of doing real estate the right way.
